For 26 years Photology has been working for the international distribution of photographic arts, collaborating with artists, archives and foundations, operating on different areas of the photo-art: exhibitions in art galleries, museums and institutions; e-commerce, publishing, corporate consulting, workshops, social projects, artist-in-residence and academic programs. Given that Photology’s philosophy has always been geared towards working on photo-art, going beyond the typical limits of an “art gallery”, its core business is organising exhibitions in its own spaces, starting from Milan (1992-2015), to Cortina (1992-1995), London (1997-2000), Bologna (2000-2003), Paris (2007), Garzon, Uruguay (from 2015 to date) and Noto (from 2013 to date). Precisely a town like Noto, included in the Unesco World Heritage sites, has just been chosen as the headquarters of Photology and the Photology AIR (Art In Ruins) project. It is a new outdoor space dedicated to contemporary art, a few kilometres from the centre of Noto, housed in the thirty hectares of the Busulmone estate, in particular within the roofless ruins of a Nineteenth-century monastery, which was renovated for the occasion, drawing inspiration from the topic of “ruins” as a synonym of modernisation, a topic that had already been dealt with by the Venice Biennale 2014. The new location intends to be a cultural reference point for south-eastern Sicily with contemporary art exhibitions, film festivals, artist residencies, workshops and spaces for tasting local food and wine products.